To succeed in business, using a research-based approach is key. It involves using scientific strategies to grow and make more money. By looking at data and facts, business owners can make plans that fit their needs and goals.
This method helps businesses find out what makes them successful. For example, Airbnb made $8.4 billion in 20224. They did this by understanding their market well and meeting customer needs.
Using scientific methods for business strategies is important. This means doing market research and analyzing financial data. With this information, business owners can make a detailed plan. This way, they can stand out in their field and have a better chance of success.
As shown in the 2025 SaaS Growth Model Report, focusing on making more money and being efficient helps5. Companies that use the Productivity-Optimized Model can be more profitable and stable.
Also, focusing on creating value can lead to more loyal customers and higher profits6. By investing in creating value, businesses can improve their cash flow and profits. This is how companies like Apple Inc. stay on top by always innovating and meeting customer needs6.
