Choosing between building an email list naturally or buying one is key. Buying lists might seem quick, but it can harm your brand’s image and follow the law. Organic growth is the better choice:
- Legal risks: Bought lists often break laws like GDPR and CAN-SPAM Act. This can lead to big fines in the U.S.
- Deliverability struggles: Spam complaints and high bounce rates can send your emails to junk folders.
- Low engagement: Purchased lists usually have low open rates, around 1%. Organic lists can see 20-30% open rates.
“Explicit opt-in is required for all commercial messages.” – CAN-SPAM Act Requirements
Building your email list from scratch avoids these problems. Organic methods like sign-ups, blog subscriptions, or free guides mean people actually want to hear from you. This builds trust, leading to better open rates and lasting customer relationships. While bought lists might seem to grow fast, they can hurt your reputation and delivery rates for good.
Choosing between building an email list naturally or buying one is key. Buying lists might seem quick, but it can harm your brand’s image and follow the law. Organic growth is the better choice:
- Legal risks: Bought lists often break laws like GDPR and CAN-SPAM Act. This can lead to big fines in the U.S.
- Deliverability struggles: Spam complaints and high bounce rates can send your emails to junk folders.
- Low engagement: Purchased lists usually have low open rates, around 1%. Organic lists can see 20-30% open rates.
“Explicit opt-in is required for all commercial messages.” – CAN-SPAM Act Requirements
Building your email list from scratch avoids these problems. Organic methods like sign-ups, blog subscriptions, or free guides mean people actually want to hear from you. This builds trust, leading to better open rates and lasting customer relationships. While bought lists might seem to grow fast, they can hurt your reputation and delivery rates for good.
